Internal Communications
About this training
As much as Internal Communication is a vital component of success in any organisation, it is often neglected and underutilised by both employees and management. How do you choose the right tools and media to maximise your reach and get the message across to the right people?
This training course has been designed to provide you with practical strategies to energise and motivate your entire organisation to get involved and stay engaged throughout the implementation of your communication plans. The course will enable you to implement a strong, effective and healthy internal communication culture within your organisation.
Program
Outline of this highly interactive workshop:
- Understanding the culture of your organisation and the implications for communication
- Linking internal communication to business strategy and employee motivation
- Identifying and minimising barriers to communication
- Using informal communication structures
- Evaluation of different communication techniques and their uses
- Getting the right message to the right people
- Communication in successful change initiatives
- Intranet versus web 2.0 and social media (Facebook, Linkedin, ...)
- How to implement an internal communication plan
- Measuring success and examining case studies
Target group
This workshop is designed for anyone who has responsibility for internal communications – either across a whole organisation or within a large department or across a number of teams/workgroups.
Approach
This course goes further than developing and setting up communication structures within the organization. We also consider the communication skills of managers and employees in order to clearly identify the strengths and bottlenecks.
Trainers
Results
You will have the opportunity to improve your skills in the increasingly important field of internal communications. You will put the theories into practice, and see how other organisations handle this. You will leave with checklists and guidlines to successfully implement an internal communications plan in your organisation.
By studying examples of both good and bad practice, and becoming aware of the opportunities to communicate in different and newer ways, your organisation will become more effective in communicating with staff and stakeholders.
