Social Media Marketing
About this training
As a company or organisation, how do you make optimal use of Social Media such as Facebook, Twitter, Linkedin and Youtube? It is not that difficult to create a Facebook profile or Twitter account, but how can these social media be transformed into an effective marketing and communication tool?
In this practice-oriented training course, you will get an overview of the existing social networks and how to successfully use these networks for establishing a quick and effective interaction with your target audience. In this workshop, concrete cases and practical exercises are matched to the reality of your organisation, thus enabling you to immediately put these techniques into practice.
Program
You will learn all about social media by means of concrete and ready-to-use techniques and relevant cases.
The following topics are addressed:
- Why make use of Social Media: pros and cons
- The possibilities offered by the most popular social networks: Twitter, Linkedin, Facebook, Google Plus and Youtube
- How to activate your target group?
- What are the pitfalls in social media marketing and how to avoid them?
- How can I measure the effectiveness of my efforts?
- Which tools can I use to improve my ROI?
- What are the different strategies for using social media for marketing purposes?
- How can I create a synergy between my marketing activities within social media?
Target group
Non-profit organisations as well as profit organisations will benefit from this training course on new media. More specifically: internet professionals, marketeers, communication executives, company managers, ... anyone who wants to be introduced to the world of social media.
Approach
This workshop will be customized to your specific needs. The trainer will analyze your website en social media approach in order to draw a list of specific recommendations and best practices.
After the training you will have access to the complete presentation outline, additionnal tips and tricks, checklists en cases.
Trainers
Results
After this intensive workshop:
- You will have acquired an insight into the concrete applications and possibilities of Social Media
- You will know all about the working principles and characteristics of the main social networks
- You will be able to develop an effective Social Media plan
