Video Marketing
About this training
Video marketing is quickly becoming an important marketing venue for many small businesses for several reasons. Video marketing represents a better way to communicate with today’s potential customers by utilizing a medium and technology that they incorporate into their daily lives. This training has been created to get you up to speed on video marketing with real advice and practical tips.
Program
Developing Your Strategy
- Why video marketing?
- How does it fit into a successful marketing strategy?
- The pillars of success, how to carve out your niche, what time to post videos, etc.
Creating Killer Videos
- How to make great videos, even without a professional crew
- Video Production: roadmap.
- Ideas for simple and effective scenarios.
- The power of video for sales, support, education, ...
Video Traffic Optimization
- Promotional Video: The link with social media
- How to get more visitors to your website with video through SEO optimization and Google ranking
- What platforms to choose? Youtube, Vimeo, Vzaar, ...)
- How to make a viral video that spreads everywhere on the internet?
Advanced Video Strategies
- What pitfalls should you absolutely avoid in video marketing?
- Basic tips on mounting and teleprompter reading: what is it and how does it work?
- Backstage tour of a recording, you get access to all the tools and techniques and how to effectively use them
Target group
The “Video Marketing” course is aimed at marketing professionals, promotion executives, commercial staff members, webmasters, communication managers and anyone within the organisation who is involved in target-oriented communication.
Approach
Video wizard Kevin Vanderstraeten really immerses you completely in the world of video marketing. He will give you all the tips, tools and techniques to create successful and viral videos, even with limited resources.
Trainers
Results
You will learn during this practical course:
- How to create great video content
- How to make a professional video that goes viral
- Where to find free footage and royalty free music
- How to effectively promote your videos through various channels such as YouTube, your own website and social media.
- What pitfalls should be absolutely avoided
- How you can measure the results to further optimize the conversion
At the end of this workshop you step outside with lots of inspiration and your own made videos.
