Instagram for business
About this training
Instagram is one of the most popular social media channels of this moment. It is undoubtedly a good addition to your content strategy. In this Instagram marketing training you learn to tell the visual story of your brand. When and why do you start with this form of targeted communication? What is a strong Instagram strategy? And how do you make your account really successful?
During the training Instagram marketing you get insights, tools and strategies to make a successful start on Instagram. You discover how you find your target group, how you get new followers and how you build a community. You learn how to create beautiful and relevant Instagram photos every day with a clear image style, language and a clear photo feed and how you can use Instagram stories to get more interaction. You then analyze the behavior of your followers via insights and how you can improve your approach.
Program
During the training Instagram marketing the following topics are discussed:
- How do you make Instagram part of your content and / or social media strategy?
- Define a clear objective for Instagram.
- Getting to know your target group on Instagram.
- Create the perfect business profile
- Establish visual language for your brand and translate this into Instagram.
- Content planning: how often posts and when?
- The optimal hashtag strategy and which tools you can help with that
- The importance of geo tagging.
- How do you build a community.
- Insights: statistics and insights to grow your Instagram.
- Calculate and analyze engagement and involvement.
- Organize actions and challenges.
- Planning tools.
- Advertise on Instagram.
Target group
The training is intended for professionals who are engaged in online communication, marketing and social media: communication officers, business managers, online managers, marketers, social media professionals and editors.
This workshop is a basic course that teaches you all ins and outs of Instagram. Ideally, you already have a business account. Experience is not required, but it is strongly recommended that you have already created a business account.
Approach
During the workshop we will immediately get started and show examples of how things should and should not be done. We show live the features and tricks that will further determine your success on Instagram.
You can immediately try out a number of things or apply them during the workshop. Most importantly you will be invited to note your own points of attention so that you have a handy action plan available after the workshop.
Trainers
Results
After this Instagram marketing training:
- You will know everything important aspect ofInstagram: from photos, videos and hashtags to company profiles, statistics and advertising.
- You will have insights on how to craft a strategy for your brand's visual story for Instagram.
- You know exactly the difference between Instagram and Instagram stories, and how you should use both to bind a relevant followers group to you.
- You will be able to measure and analyze your success on Instagram
