Content Marketing
About this training
Content marketing is the optimal way to distinguish yourself from your competitors and to attract more visitors, customers and prospects. Through strong content marketing, you build credibility and trust among your target group. Your (potential) customers will see you as an authority in your field and in this way you will become 'top of mind'.
How do you develop a successful and relevant content strategy? What qualitative content appeals to your target group and how are you going to market that content? Through which channels and in which form? And where can you find inspiration for strong and valuable content?
Both in communication and marketing, the creation of quality content ensures the best results. This works in all sectors from B2C to B2B and for every product or service. Consumers or buyers in companies are increasingly looking online first to gather information and to form an image of the best offer.
It is therefore important to seduce these hot prospects with strong tips, quality articles, clear infographics, sharp videos and catchy blog posts. In this way, you convince these prospects of your expertise and show them, as a company or organisation, that you really do offer solutions for the customer.
Program
The following topics are covered:
- The importance of content marketing
- Web friendly writing: optimize your texts for SEO
- Customer-friendly writing: optimize your texts for the reader
- What's a pillar post and how do you make it?
- Giving an editorial perspective to your content: go viral!
- Getting started with relevant keywords
- 3 steps to truly effective content
- Adapting content to your target group
- Distribute through which channels? Ensuring an optimal range
- Which types and forms of content are most effective?
- The power of video and infographics and how to use them optimally
- How to get more views, shares and interaction?
- Develop a strong content marketing strategy and concrete action plan
Target group
Marketers and communication managers, product managers who want to focus on content in order to achieve their objectives (loyalty, retention, acquisition, sales, traffic building, activation, ...) and who want to get a better grip on planning, strategy and execution.
Approach
This workshop will be customized to your specific needs.
Send your material to the teacher in advance, and receive feedback and advice during the course. During the session you will receive examples, cases and best practices with which you can immediately start working. By means of interactive training sessions, you can start working on your own immediately. At the end of the programme, you step outside with a personal action plan.
Trainers
Results
After this training you will learn:
- How to use the different forms of content marketing for your product or service
- To select the right channels to effectively reach your target group
- How to use relevant keywords and SEO to stimulate business growth
- How to rise above the masses with original and valuable content
- To get more views, shares and interactions with text, video and other forms of content
