Employee Advocacy
About this training
Employee advocacy makes ambassadors of your employees. Research shows that employees who feel a strong commitment to the organization they work for, have a higher motivation and perform better. They propagate the values and strengths of the company and help to build a strong branding via social media such as LinkedIn. Employee advocacy is also a booster for attracting new customers or employees.
The Employee Advocacy training provides you with a step-by-step plan to involve employees in your marketing approach. And how they can contribute to more success and growth through their network. We provide the tools to make these ambassadors enthusiastic and which techniques, platforms and methods work best to authentically put themselves and the company in the spotlight.
Program
Following topics will be addressed in this practical training:
- The role of employees and the power of social media
- The benefits of Employee Advocacy
- The 5-step plan for a successful rollout
- How to stimulate motivation
- What criteria does a suitable ambassador meet?
- Why LinkedIn is the most suitable channel
- Which content strategy works best?
- The pitfalls to avoid
- Concrete cases and success stories
- Action plan to get started in your organisation
Target group
The training is meant for everyone who wants to work with employee advocacy. More specifically marketing staff, HR professionals or communication staff who want to use authentic content and engage employees to increase their impact.
Approach
Interactive workshop with inspiring cases and concrete, recognizable situations. In addition to these tips and trics, you will be given concrete strategies and insights to make Employee Advocacy a success within your organization. This workshop is a real eye opener that will undoubtedly inspire you.
Trainers
Results
After following this practice-oriented training course:
- You will know the benefits and application possibilities of employee advocacy
- You will know which factors are crucial for a successful strategy.
- You will be able to use employees in an authentic way to propagate your company branding
- You will be able to get to work immediately with a concrete action plan
